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Brewing the beer style known as IPA has, at times, become a game of one-upsmanship where each succeeding brew gets more hops, more alcohol, more malts and adjuncts---more of all the good stuff we love about beer. Here in the west, we keep pushing the limits of this beloved style and are proud of it. Pushing the limits is part of our tradition culturally, but also as a beer producing region. For example, a traveler named William Minturn wrote in 1877 about California beer: "We then had a glass of California beer, which is thoroughly good, and one gets a taste of the hops very strongly". Keeping true to our historic love of hops and our want to push the limits, we have created a 90 minute rye IPA. Beer lovers love hops, and with the addition of rye it gives it that spicy flavor that really makes this beer stand out. So in the tradition of one-upsmanship we introduce our 90 minute rye IPA.